Growth Lab
Customer Lifetime Value (LTV) Calculator
Understand what a customer is worth in gross profit — and what you can afford to pay to acquire one.
Takes ~2 minutes. Works with rough estimates.
LTV Defines How Aggressively You Can Grow.
Most businesses look at revenue. Serious operators look at gross profit over time.
- You stop guessing what you can spend on ads.
- You set a maximum CAC with confidence.
- You scale acquisition without sacrificing profit.
- Under-estimated LTV leads to under-investment in growth.
Enter your numbers
Direction matters more than perfection.
in USD ($)
percentage (0–100)
% — how much profit to retain after CAC
What Your Numbers are Telling You
Most businesses look at revenue. Serious operators look at gross profit over time.
If your LTV is strong, you may be able to increase acquisition spend safely and capture more market share. If your LTV is weak, retention, AOV, and frequency improvements will likely outperform "more leads."
Small improvements in retention often outperform large increases in traffic. Growth compounds when LTV improves.
Three Ways to Increase LTV Without Increasing Traffic
1
Increase Purchase Frequency
- Structured email/SMS follow-up sequences
- Reorder reminders at the right intervals
- Membership or subscription options
2
Increase Average Order Value
- Bundles and strategic upsells at checkout
- Threshold incentives (free shipping, gifts)
- Post-purchase offers within 24 hours
3
Increase Retention
- Onboarding systems that set expectations
- Support experience that builds loyalty
- Loyalty or reactivation campaigns
Ready to Increase LTV and Scale Profitably?
We can review your numbers and map a realistic growth plan across acquisition, conversion, automation, and retention.
